The role of the life insurance medical director: a view from Asia.

The insurance industry, however, is an unusual one. At first it is even difficult to pin down exactly what life insurance companies sell. The industry does not sell a product that you can readily hold in your hands, and it is not typically a service product. Although technically we sell policies, we actually sell promises. The promise is that when a policyholder dies, we will provide something for his or her family.